What Is Social Media Marketing (SMM)?

Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

Why Is Social Media Marketing So Powerful?

The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data. Social media provides a platform for brands to engage with their customers in a more personal manner than ever before.

How Social Media Marketing Works

While social media has become ubiquitous and deeply integrated into our daily lives, it's easy to forget that it's still a marketing medium. Users share content and connect with others with the hope of gaining positive feelings, which makes brands' job easier. Social media marketing is all about creating an experience where people can connect with each other and their favorite brands in hopes of receiving positive feelings, engaging further with the brand, or establishing themselves as trustworthy sources.